After the ribbon-cutting ceremony, Lu Feng took a group of leaders to the factory for a walk around and introduced some machinery and assembly lines.

And the first batch of parts have officially begun to be processed,Today because it is the first day,Only one assembly line was opened,Ten minutes later,The first Weipuda TV was officially off the assembly line,There was applause at the scene。

The time was almost noon, Lu Feng made a gesture of invitation and said, "There is a little thin wine in the canteen, and the leaders will move!"

It is said that it is thin wine, how is it possible, the smoke is Huazi, and the wine is the table!

The noon news of the local TV station pushed the news out, and then began to spread rapidly, first the local business community blew up, and some other brand agents saw Zhang Fengxia introduce on TV, this TV will bring a new round of disruption to the industry, and is confident to capture the local market within a month.

Locals know more about electronics factories, and there are all kinds of rumors a year ago, some local dealers are also up and down, they also know how much money they make by selling a TV, how much freight is there, and many people in private say that Jiafeng Electronics Factory will have an impact on the local market.

Because of the short distance, there is no shipping cost!

Originally, Jiafeng Electronics has attracted much attention, and today's ribbon cutting and the announcement of Zhu Lidong's joining are like a ** thrown into the sea.

For a while, there were constant phone calls from all over the country, pagers rang non-stop, and the conversation was basically about Lu Feng digging corners, and they couldn't figure out how much benefit Lu Feng had promised, so that Zhu Lidong could break away from Lenovo and go with him to do a newly established company.

In the Lenovo office, Mr. Liu sat there with a gloomy face, seven or eight people were sitting or standing in front of the table, and the people present were only silent, and the atmosphere in the room was extremely depressing.

"It's good, it's very good, the young man has a lot of ideas. Mr. Liu patted the table with his hand and said, "There is nothing he doesn't dare to do, yes, I like his unconvinced strength very much." ”

The people present glanced at each other, and felt that Mr. Liu's words didn't look like a compliment!

After Mr. Liu finished speaking, he picked up the phone on the table, thought for a while and dialed a number.

At the same time, Jiao Enfan also felt the pressure, he recalled the picture played on the TV, this TV called Weipuda is very large, it looks like a tiger's brain, if the price is set low, it is really advantageous in the local area.

Jiao Enfan knows that the market is polarized, and there is little overlap between the people who buy four or five thousand products and the people who buy eight or nine thousand products, but he also understands one thing, that is, the total market volume is unchanged at a certain time.

TVs are not consumables, once purchased, they will not be consumed again in the next few years, and when a company settles in, there will be a market that squeezes others, even if it is sold.

This kind of market is a zero-sum game, either/or, through market competition, the weak competitiveness of the brand will be marginalized, then exit the market, and then go out of business.

The enterprise that occupies the center of the market is to enter a virtuous circle, with large sales, sufficient brand power, considerable profits, and invest in the next round of technology research and development after getting profits, so there will be technological leadership, technology leadership has long been a new market center position, as long as there is no disruptive technological revolution, then the company will be in a semi-monopoly dominant position.

Now domestic TVs, what everyone is competing for is this status in the future, squeezing out other companies, what Lu Feng wants to compete for is also to form a market position in the local market first.

Other brands heard that Lu Feng said that they would want to sell more than 50% of the local market in a month, which was definitely a challenge for other brands.

Jiao Enfan first contacted the general manager of Konka, and after chatting for less than ten minutes, it was decided to snipe Jiafeng Electronics in the Suzhou market.

A few hours later, the largest local market share of several brands actually reached an agreement, Konka, Panda, Changhong, TCL, Enfan and a total of eight companies, through the Electronics Industry Association to reach an alliance, issued a statement, these said, from tomorrow will be the Jiangsu market business adjustment.

The specific things have not been elaborated, but many people have already smelled the ** smell!

In the evening, Zhu Lidong had officially joined the company and signed the equity book, and there were seven or eight printed statements on the desk, and the faces of the people were very ugly.

"It's only been a few hours, and from the ribbon cutting at noon to now, as soon as the leaders were sent away, these people came. ”

"It's too consistent, it's all about the same content. ”

"It's too bullying, and it's a partnership bullying, so we haven't done anything!"

A few managers of other departments muttered, they really couldn't figure out how they could be so hated by a new factory?

"These companies that issued the statement occupy more than 85% of the local market, and it can be said that we have been besieged before we have even gone public. Zhu Lidong said with a solemn face: "Mr. Lu, if this battle is not fought well, it will be all chaos in the future." ”

Lu Feng nodded and said, "I know!"

Zhu Lidong wanted to say something, but there was a knock on the door, and a man pushed the door in and said, "Mr. Zhu, there is a phone call for you, and it is very important." ”

"Okay!" Zhu Lidong stood up and said apologetically: "Maybe it's from home, my dad is hospitalized, I'll answer the phone." ”

"It's okay, it's okay, you can take care of your uncle in the hospital for a few more days, come in such a hurry!" Lu Feng said politely.

After Zhu Lidong left, the office fell into silence, Zhang Fengxia put the folder in her hand on the table and said, "It's time for this Zhu Zongliang to do next!"

Lu Feng heard that Zhang Fengxia was not very convinced, and she could understand that she had the final say alone, but now she has become two people, and it will become three or four people in the future.

"No!" Lu Feng shook his head, this game is too critical, once it is surrounded and blocked, it will be a comprehensive disadvantage, he can't afford to lose, Zhu Lidong is capable, but what if he misses this time?

"I have to do it myself, run it myself, a month is too long, since I want to play, I have to play big. Lu Feng leaned back in his chair and muttered: "Ten days, more than 70% of the sales volume." ”

"What?" Zhang Fengxia said in disbelief: "What did you say?"

"I said, in ten days, in the local market, let Weipuda TV sales account for more than 70 percent. ”

As soon as these words came out, let alone Zhang Fengxia, even the other managers felt that Lu Feng was blowing up, not to mention anything else, Weipuda is a new brand, and the market recognition is not high, even if it is cheap, it is difficult to push the goods out, unless it is backwards!

"Mr. Lu, I think let's listen to Mr. Zhu's opinion. ”

Other managers also nodded their heads again and again, although they didn't understand the market, but this kind of shocking speed was something that no one could do.

Although Zhang Fengxia knew that Lu Feng was capable, the time and performance he said was definitely not something that could be done with manpower, and said: "Do you want to use money to smash the market first?

"That money is smashed? There are eight families, not one, how much money do I have to burn after the wheel war?" Lu Feng stood up and said: "If you want to sell well, it's not cheap, but expensive, understand?"

Expensive?

As soon as these words came out, everyone present was confused!

Lu Feng didn't want to say anything, just about to let them go out first, Zhu Lidong came back, and said with a little worry: "I just received a call from a friend, saying that there is something about Lenovo here, and he wants to fight a sniper war with us locally, and the price will be slowly lowered from tomorrow, among which Jiakang has the largest diving strength in short-term activities." ”

Lu Feng nodded, he expected this situation, but he didn't expect it to come so quickly, took a deep breath, and asked, "What do you think, you can talk about it." ”

"The local market is a small battle, I think this battle must be won, once lost, the situation is difficult to open, so I think the most direct way, new products are priced, and at the same time follow up on the service, for example, the people in the village have ordered a TV, which can be sent back to the village for free. ”

"These are in the local area for several years, we can not compare, during this time the eyes of the entire industry is destined to focus on this side, we don't need to win, the eight market joint suppression, we just resist is to win." Zhu Lidong thought for a while and said: "We have to show our attitude first, and we can also take this time to expand in other markets." ”

The people present nodded secretly, this is the conservative way of playing in the face of the joint suppression of eight companies, and if you can bear it, you win, and you win very decently.

As for the situation that Lu Feng just said, it was almost like a dream.

Lu Feng also agreed with Zhu Lidong's idea, but now is an extraordinary time, nodded and said: "Yes, but the price reduction as soon as it is launched will lead to a decline in brand power, I don't think it is feasible, let's change my plan!"

"Your plan?" Zhu Lidong looked at Lu Feng with some confusion, didn't the market side be handed over to him?

Lu Feng nodded and said: "First of all, increase the selling price, from the original market price of 3,500 yuan to 4,500 yuan, and at the same time strengthen brand promotion, and carry out billboards and TV advertising in sales channels at all levels!"

"Three thousand five to four thousand five?" Zhu Lidong shouted, he felt that Lu Feng was committing suicide, this price was not competitive in the terminal, not to mention that the eight companies were preparing to carry out price reduction promotions.

"No, absolutely not!" Zhu Lidong shook his head and said: "This price is simply flying a plane into a mountain, I don't agree." ”

"I had the idea and was able to guarantee the market, so it was decided. Lu Feng clapped his head.

"I'm in charge of the market, why did you decide?" Zhu Lidong shouted.

"I'm done, I'm the boss, I understand!"

"But you told me that you handed it all over to me, and you told me that you were your own brother, how can you say that you will change your face if you change your face?" Zhu Lidong was a little annoyed and said: "You change your face faster than taking off your pants!"

"He took off his pants much faster than that. Zhang Fengxia quipped.

In an instant, the eyes of the audience were on Zhang Fengxia's body, and they watched with wide eyes.

"I... I'm kidding, I really haven't seen ........." Zhang Fengxia couldn't go on, she felt that the topic was a little crooked, and it was useless to pull it!