Chapter 0266: Doubts
Zhu Lidong shifted his attention from Zhang Fengxia to Lu Feng, sat down and shook his head and said, "I can't agree without a suitable reason." ”
"You can do it according to your ideas, but you have to sign a guarantee, and in ten days, our sales account for more than 70 percent, and I can toss you around." ”
"How is this possible?" Zhu Lidong shouted, in ten days, it is impossible for a new brand to achieve this sales volume under the joint suppression of eight companies.
"If you can't do it, you can do it!"
"Can you do it?" Zhu Lidong's eyes were full of doubts, and he felt ridiculous when he said this.
Not to mention Zhu Lidong, everyone present thought that Lu Feng was a child's play, only Zhang Fengxia was suspicious, and she didn't dare to say anything at the moment.
"I can do it, I can't do it, I'll know when the time comes!" Lu Feng looked at everyone present: "Just do as I said, increase the publicity in foreign brands and technologies, give people a sense of loftiness, and at the same time print me some lottery tickets that can be scratched off, write the denominations of fifty yuan/one hundred yuan/ten yuan, and print some more thousand yuan at the same time!"
Everyone didn't know what Lu Feng was going to do, so they could only nod and do as he said!
In the evening, the first batch of TVs has been packed and pulled onto trucks, and the distribution of goods towards the city begins, and at eight o'clock in the evening, the major offices are still brightly lit, and the first day of production is destined to be busy.
What's more, Lu Feng now lives in the office, and he is even more busy until late at night, meeting after meeting, and Lu Feng basically has to ask about the front-line things.
There were more than 200 TVs piled up in the factory warehouse that had not been taken away, Lu Feng turned around and asked: "The quality inspection must be strengthened, and if there is a problem, it will affect our reputation, understand?"
"Mr. Lu, you can rest assured, other factories are two quality inspections, we are five quality inspections today, and we also have to carry out power-on tests, signal tests, and anti-voltage fluctuation tests, which are no worse than first-line manufacturers. ”
"How many units are produced today?"
"More than 1,600 units, the quality inspection procedure is a little cumbersome, the daily production capacity of a production line is full, should produce 2,000 units, if only the core components are produced, not assembled, the annual production of one million units is not a problem. ”
Lu Feng nodded slightly, walked out of the factory warehouse, and said to Zhu Lidong beside him: "Let all the people from the marketing department and the advertising and publicity department go out to me tomorrow to help the agents sink the market, and at the same time help to do activities and assist in completing them as soon as possible!"
"Okay, are there any specific requirements?"
"You can watch and play it yourself, just do things beautifully, and say to the outside world that you will do activities, and the lottery ticket will be discounted by ten, fifty, or one hundred yuan. Lu Feng stopped and said, "Don't write the 1,000 yuan lottery tickets, and remember to mix those 1,000 yuan into the ten yuan." ”
"What does this mean?" Zhu Lidong frowned slightly and said, "Actually, it's still sold according to three thousand and five?"
"Yes, but you can't make it clear, this is a psychological effect, not marketing, in the face of a wolf-like opponent, you can only think of a trick. Lu Feng patted Zhu Lidong's shoulder and sighed.
"Why don't you just cut the price, the gimmick of cutting the price by a thousand yuan is enough to be used as an advertisement. ”
"There is a saying in psychology called: Everyone in this world is perverted, but some people don't find it, and everyone has a little itch in their hearts. Lu Feng took a deep breath, put his hands in his pockets and said, "I just want to tickle the customer's itchy flesh, and no one is allowed to say anything about this plan." ”
Zhu Lidong still can't figure it out, he doesn't know what the principle is, he has his own set of methods for marketing and brand building, and Lu Feng's approach makes him very confused.
Take two quick steps up and ask, "I don't know what you're talking about." ”
"To give you an analogy, the two restaurants, the taste is almost the same, the decoration is similar, one is a direct discount, the consumption of 100 yuan is free of 10 yuan, the other is not preferential, but the business is very good, because the store found a waiter with a bad ear. Lu Feng looked at him and said.
Zhu Lidong's head was full of question marks, and he stopped and wondered, "The waiter with bad ears?"
"Not only are the ears bad, but also don't know how to count, a lot of people are confused, fish flavor shredded meat is a piece of five, she sometimes writes it into a piece, I don't know the price, I ask the people in the kitchen, the ears are not good, I can't hear clearly, there is two dollars shouted inside, she writes down two cents, and sometimes even forgets to ask for money, if it's you, where do you go?"
"I'm definitely going to go here, maybe I'll take a big advantage, and I'm not uncommon to get ten yuan free over there!"
"That's right, there are two people who open a restaurant, one pretends to be deaf, the other is dumb, they are very clever in controlling the daily loss rate, no more, no less, the same as next door, ten percent!" Lu Feng took out a cigarette from his pocket and handed it to Zhu Lidong and said: "There are no fools in this world, people who can be seen as smart are stupid, if you are stupid, if you are wise, when the whole world treats you as a fool, you will be able to make a lot of money." ”
"It's a bit philosophical!" Zhu Lidong lit his cigarette and said, "You can learn this in terms of market expansion." ”
"Don't don't!" Lu Feng waved his hand again and again: "After passing this pass, you will be steady and steady, and you will advance horizontally, and TV commercials, market layout, and you should be on it." ”
"You don't have a last name yourself. Zhu Lidong shook his head and said: "I admit that your set may work, but I never think that you can achieve the results you said in ten days." ”
"I'll see you in ten days, I trust you very much, and I don't want our chat to be printed out and put on someone's desk after more than ten hours. Lu Feng patted him on the shoulder and said, "Rest early." ”
"I don't accept you!" Zhu Lidong stared at Lu Feng, who was about to leave, and said: "In terms of the market, I am also one of the best people in the country, and I personally ........ association."
"The first-tier market is different from the second-tier market, you used to face major companies, and now you have to face every ordinary person, just say so much, you have to hold back if you are not convinced, and you will know when the time comes. ”
After Lu Feng finished speaking, he turned around and went upstairs, went back to take a shower, and called Jiang Xiaoyan to ask about Duoduo's situation in the kindergarten.
There is no impermeable wall under the sky, not to mention that many people are in Lu Feng's office today, and after work at night, the management has begun to mumble about the relationship between Zhang Fengxia and Lu Feng.
However, more people are worried about the past when the factory will not resist, and the joint suppression of eight enterprises, not to mention a factory that has just started production, even the old factory can't bear it!
Some people privately feel that it is not good, saying that the feng shui in this place is not good, the electronics factory was not running back then, and now it is running to meet this kind of thing, the senior management is not very old, and should find a master to break it!
Many people are destined to not sleep well this night, Jiao Enfan is still on the phone at more than eleven o'clock in the evening, and he has already got the arrangement for Jiafeng Electronic Technology tomorrow.
Only by knowing oneself and knowing one's opponent can one win a hundred battles, not to mention that there is basically no secret to be hidden when the next meeting is to assign tasks.
"Four-thousand-five, fifty-hundred?"
Jiao Enfan didn't know what the situation was, this pricing was really beyond everyone's expectations, and after chatting with other CEOs on the phone for a long time, everyone didn't know what he meant by setting such a high price.
At this price, you can already buy a twenty-nine-inch one, and as for the fifty yuan or one hundred yuan coupons, it is even more rotten.
Whether it is Lu Feng or Zhu Lidong, they will not do such a low-level thing.
"Don't think about it so much, no matter what he wants to do, let's go down this time, even if he has great ability, it will be difficult to turn over!"
Jiao Enfan nodded, this time he is definitely going to be finished, starting tomorrow the eight companies will reduce the price at the same time to do activities, and more importantly, the panda did not give him face.
This involves market issues, and there is no emotion to talk about!
"He is not suitable for the electronics industry at all, he should continue to go back to get his food, thank you Manager Niu, you should rest early." ”
Early the next morning, Lu Feng was still sleeping, and he felt that someone was sitting on the side of the bed, and he woke up from his dream, and when he saw that it was Zhang Fengxia, he sat up and said, "Are you sick?"
"How do you curse?"
"Why do you like to sit at the head of my bed so much?"
"I didn't sit at the head of the bed, I can't sit on the side, it's past eight o'clock, breakfast is served to you, the factory has started to work, and the assembly line has turned up. Zhang Fengxia looked at him and asked, "Is this bed comfortable?"
Lu Feng rubbed his face with his hands, he felt it, he didn't have a good life here, and said: "It's okay, I was busy until more than eleven o'clock in the evening yesterday, you go out first, can you not enter my room in the future?"
"It's not rare, it's as if you're so goldy!" Zhang Fengxia stood up and glanced at him and said: "How many people want the old lady to see it, the old lady is too lazy to look at it, a big man twists and pinchs." ”
Muttered and walked out, Lu Feng sat on the bed and was blinded, how could she make her say as if she had done something wrong.
After washing, when he walked out of the desk, breakfast had already been set on the desk, Zhang Fengxia glanced at him, put down the newspaper and said, "Today's newspaper, I'm going to have a morning meeting." ”
Lu Feng sat down and started to eat with a 'hmm', the newspapers were basically some miscellaneous news, only a few important media reported on yesterday's Jiafeng electronic ribbon cutting, as for the cover picture, it was naturally a big personal photo of Huang Youwei, not to mention the others, not even the corners of their clothes were exposed.
While eating, I looked through it, and there was a daily newspaper of life, which introduced such a thing in a page called Discount Tips.
Friends who are ready to buy a TV can wait first, the city's TV market is about to usher in a large price fluctuation, which has a lot to do with the newly opened electronics factory.
Lu Feng originally thought that Jiafeng would be able to make a few headlines again, but he didn't expect that there was not even a splash, so he put things on the table and went downstairs after eating.
Since it's a war, he has to go to the front!