Lu Feng obviously felt that everyone in the company was frightened by yesterday's situation, and many of them did not understand the law and felt that the factory was going to close down.

"Notify all factories that employees are not allowed to spread rumors in private, set up a team of lawyers for me, and issue legal statements to the public, we are not afraid of people suing, but the jurisdiction of the case must be on our territory." Lu Feng looked at the pile of financial documents on the table and frowned.

"What's going on in the market, and how fast is medicine or food going forward?"

"We have already submitted the relevant information to the relevant authorities. ”

"Wahaha's original channel itself is smooth, this time the direct distribution, very simple, and this product has a good reputation, after our new products are sold, the sales are also good, today three products are on the market, the total sales should be more than one million. ”

The marketing manager said: "We have been communicating with Xiaoshan recently, the sampling inspection has been completed, the product is no problem, the other party gave the reply that it can be re-sold within this month, and I talked to the local agent today." ”

"Keep going, don't give up those markets!" Lu Feng looked at everyone and thought for a while: "Forget it, go to the conference room, all department managers and managers go to the conference room." ”

"I'll arrange it. Gao Zhiwei turned around and said.

Zhang Fengxia walked in, sorted out the folder and said, "This is a bit big?"

"Minor problem!"

"I think you'd better be careful. ”

"It's fine. Lu Feng stood up and took out a document in the drawer and said, "You also go to the conference room." ”

"Oh!"

Lu Feng arrived at the conference room in advance, and as the managers and supervisors walked in, many of them looked obviously not as good as they did some time ago, and there were forty or fifty people sitting in the conference room, and many of them looked at others, and their spirits were not quite right.

"Be energetic!" Lu Feng picked up the folder and slammed the table several times, and shouted: "It's all like a frosted eggplant, what's the matter? I'll give you a minute, if you don't want to do it, if you think the factory is going to close down, and you're afraid of implicating you, take your salary and leave now." ”

After Lu Feng finished speaking, he took out a cigarette from his trouser pocket and put it on the table, lit a cigarette and smoked it leisurely, and the atmosphere in the conference room was a little depressing for a while, and many people hurriedly sat up straight.

"No one? Let's talk about things, now is a critical time, business itself is another kind of war, now the horn of war has sounded, I admit that there is a gap in funds, 20 million, or even more, but if we can't win this war, we will have nothing!"

"Yesterday I watched the news, listened to some rumors, some people began to panic, Lao Tzu told you, Lao Tzu is a business, do you know what it means to start a business?

"I don't talk to you about products, markets, marketing, relationships, and funds, I'll tell you about my guts today, I'm a major shareholder, I don't panic that you're afraid of a ball?" Lu Feng pointed at the deputy director of the production room and shouted: "I saw you in the morning, and I was scared to diarrhea?"

The deputy director's face turned pale, and he was very embarrassed: "My wife said that I took the shares, and this factory is also mine, and if something happens, she will arrest me and go to jail." ”

"You are taking shares, not equity, and if you want to go to jail, no one wants you. ”

"Don't be afraid, I will carry it when the sky falls, I think this is a good opportunity, a good opportunity to train the team, not only to be able to do management, but the most important thing is to have courage, if you are scared to diarrhea, what else can you do?" Lu Feng looked at Gao Zhiwei and the manager of the personnel department as he spoke, and the meaning was already obvious.

"Then it's an uphill battle, and the business war is about money. Lu Feng looked at Manager Li and asked, "How much money do we have available now?"

"At present, the available funds are 14.76 million, this data is before the end of April, because there are three factories to start construction, the prepayment model is adopted, the three factories pre-payment of 17 million, this money is deducted from the special funds, as well as the raw material settlement cycle, water and electricity, employee wages, etc. ”

"This fourteen million can be spent?" Lu Feng asked bluntly.

"No!" Manager Li was taken aback, this money is the old book, and said anxiously: "Mr. Lu, our 20 million gap is the second phase of the project, and it is expected to explode in the spring of next year. ”

"This money is used to maintain the daily operation of the seven factories, if it is spent, it must be drawn from the special fund, once it is withdrawn, the advance payment for the first phase of the project is enough, but there is a problem with the final payment in the autumn. Gao Zhiwei explained on the side.

Lu Feng took the information and looked at it, a total of four factories started construction this year, and nine next year, as for the daily expenses of the factory, there are other ways, Lu Feng needs this fourteen million.

"Show me the profit statement for canned drinks at the moment. ”

Manager Li hurriedly turned around and beckoned to the financial director, "Take the income statement." ”

Gao Zhiwei quietly paid attention to Lu Feng's expression, and had a bad premonition in his heart, with his understanding of Lu Feng, he was afraid that the fourteen million would not be able to be saved.

After a while, he brought a few tables, Lu Feng looked at it for a while, the factory profit is very considerable, the cost price of small cans is only two cents, and after giving various profits to agents, the terminal cost is about six cents, and the price of one dollar still makes the profit margin of small cans at 40%.

As for lactic acid bacteria or something, the profit margin soared to 39 percent, of which the highest profit was mineral water, with a profit of 1,000 percent.

After a brief understanding of the financial status of the major factories, Lu Feng closed the folder and said: "A week later, the marketing will be officially launched, and I will burn the 14 million within three months, and the people in the marketing department will have a meeting in a while!"

Manager Li is a person who has seen the world, but now he feels that his eyes are dark, if it weren't for his strong body, I'm afraid that he would pull it directly, which obviously doesn't intend to live for three months.

"Mr. Lu, if this money is moved, what will happen to the expenses of the next seven factories? And if you want to fight a price war, it means that there will be basically no income for three months. ”

"I'm going to figure out a way to squeeze out the shortfall from the loans of other factories. ”

"It's not easy to talk about the follow-up places, our team is stuck in Taiyuan, and we originally got a sum of money from there, and when planning, Taiyuan is also a big factory. Gao Zhiwei kept raising difficulties, and wanted Lu Feng to give up, this trick was simply suicide.

"I'm going to talk, I'm going to figure it out, and I'm going to break the meeting. After speaking, Lu Feng stood up and walked out of the conference room.

Wahaha has been suing Jiamei Food for infringement in major provinces, demanding that the products be removed from the shelves, and the newspapers outside have been overwhelmingly reported, and the two companies are spitting between each other.

There was already a lot of noise in the conference room, Mr. Zong looked at the folder in his hand, and looked coldly at everyone present, they had already collected all the information about Jiamei food that they could collect.

At present, the financial aspect is the weakness of Jiamei Food, whether to fight the price war, is the focus of debate among the people present, some people say that it must be fought, but also to sue and let him compensate.

Some people say that there is no need to fall into a money-burning war with Jiamei Food, the other party is expanding by building factories in various provinces and taking loans, which is easy to drag Wahaha down under this model.

Some people also said that if the court doesn't care, or if it is muddy, we will also copy his products, and the response of the small canned food market is very good, and the mineral water is also very creative.

"Okay, be quiet. Mr. Zong knocked on the table, and in an instant the entire conference room was silent, and everyone's eyes were focused on him.

"The market price war must be fought, this is the only way to defeat Jiamei Food, our goal is to defeat it and buy it. ”

There was applause in the conference room, but the factory that acquired the state-owned enterprise at the beginning of this year had already spent 80 million yuan in cash, and there was not much money on the books.

"How much can I spend?"

"Two thousand, four or five, if it is more, we will be a little hurtful. ”

Is this money enough?

Many people muttered to themselves in their hearts, in their eyes, Jiamei Food's industry is too big, and the whole north is full of his factories, but they don't know that these are debts.

"That's 25 million, start to follow up all the products of Jiamei Food today, speed up the research and development process, set up a team of lawyers to sue the other party, and we must put the case on our side for trial. ”

People in the business world have felt an unprecedented murderous atmosphere, although the two families have been fighting a war of words in the past two days, but it has stopped a lot, and some gossip has begun to circulate everywhere.

Some small newspapers began to report everywhere that the price war between the two sides was about to break out, and it was rumored that Wahaha had prepared 50 million, and the main battlefields were in Henan and Hebei.

And Jiamei Food has also prepared 30 or 40 million, and the target market is the Yangtze River Delta and Pearl River Delta regions, and a crazy discount is about to be sprinkled.

Lu Feng held a meeting for three days in a row to adjust the market share of various provinces, and notified the major factories to cooperate with marketing.

"Mr. Lu, we got Wahaha's marketing plan, starting today, we will give 30% of the profits to major agents and distributors, and at the same time take out the terminal price, three bottles of all products, free of charge for one bottle of product. The marketing manager said: "This is equivalent to buying back bottles and processing, let's follow this." ”

Lu Feng looked at him and smiled as if he had won a treasure, this old-fashioned method also made him so excited, and he was going to copy it, and said: "My marketing plan has already been written, and it is called 'another bottle'." ”