It can be heard that several project managers seem to be deliberately avoiding the management problem of eating life, after all, this link has a lot of room for operation, which is helpful for controlling costs.

Guan Yuntian reminded again: "In addition to the reasons already discussed, can you think of other factors?"

The project managers looked at each other and said, "That's all we can think of." ”

Guan Yuntian nodded, "Okay, but I want to talk about my views on the factors you mentioned. The first question you asked, summed up in one sentence, is nothing more than the fact that the elderly do not earn much money. That's right, almost all the old people are not as generous as young people spend money, but our job is to serve the elderly, this reality can not be changed, since you have entered this industry, you can only do your job well, as long as you have a clear conscience, I believe that the normal expenses of the old people will understand. ”

Guan Yuntian paused, continued: "Commercial pension is not charity, market transactions pay attention to a penny, our charging standards are clearly marked, has been open to the public, the elderly or family members who think of high fees, naturally will not settle in our pension institutions, once they decide to our elderly service center for the elderly, I think they are recognized by the charging price, otherwise, they will not come in." ”

Not only that, Guan Yuntian then clarified his views on the loss of staff: "Everyone has thought of almost all possible factors, but I think that the dissatisfaction of the elderly with the food in the canteen is the biggest inducement, which is also the conclusion obtained through field research, I wonder how everyone feels about this factor?"

The problems that these grassroots managers want to avoid were pointed out by the chairman to the point, and they couldn't help but be a little embarrassed, but it was obviously unjustifiable not to express their views. After a short silence, a project manager first said: "The problem of canteen food pointed out by Mr. Guan has indeed been raised by some elderly people, but this problem is more complicated, the actual operation is very troublesome, and it is almost impossible to achieve everyone's satisfaction." ”

"Yes, it's hard to reconcile, some people like to eat a variety of foods, and some people have simpler requirements for life. ”

"Because the economic conditions of the old people are different, if the conditions are good, I hope that the food grade will be higher, and the economic conditions will be average, and ordinary meals will fill the stomach. ”

"Because of different economic conditions, different living habits, the elderly people's diversified requirements for food can be understood, and should try to meet their needs, the key is to do this, the need for the elderly service center management agency to spend more energy, invest more resources, which will inevitably increase management costs. ”......

After the first project manager spoke, the others followed suit, and it was clear that they were not unaware of this factor, but were deliberately avoiding the issue for fear of increasing management costs.

Although the project managers mentioned all the difficulties, Guan Yuntian was not surprised, "It is difficult to reconcile, because of the differences in economic conditions and living habits, the diverse needs of the elderly are the reality in front of us, if we think that this is an impossible task, I think this attitude is a bit negative!"

"Mr. Guan, it's not that we're negative, you know

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If you increase manpower and management costs in order to blindly cater to the diverse needs of the elderly, once there is a loss at the end of the year, according to the requirements of Changda Holdings, we are to be punished, and please understand the difficulties of our grassroots management department. ”

Guan Yuntian knew that the grassroots managers would pour bitter water on him, but he was unmoved, "Your worries are not unreasonable, but this cannot be a reason to reject the diverse needs of the elderly.

Guan Yuntian's questioning made several project managers speechless, and after a while, someone asked: "Mr. Guan, you just give us direct instructions and let us do what to do." ”

"I can't say direct instructions, you are the project manager, and the specific work is done by you, I have never liked to interfere with the specific work, but I do have some suggestions for your reference. ”

In fact, in this matter, Guan Yuntian has previously put forward a suggestion to the N City Elderly Service Center that has not been in operation for a long time, he believes that the logistics management of the service center should be more efficient, in order to meet the diversified needs of the elderly in terms of food, each service center can add a number of fried chefs, all the chef's labor costs into the cost of dishes, so that most of the labor costs can be digested, as long as it is more frugal in other aspects, this initiative will not make the total cost of the entire elderly service center rise significantly.

"Mr. Guan's proposal is very practical, and we are preparing to implement it according to this method, but some of the specific details are still to be discussed, such as what basis is the price of a single stir-fry dish, what expenses can be included in the cost of the dish, and we are also waiting to see until these details are determined. "The project manager of the N City Senior Service Center talked about the current situation there.

"The value of the dish itself, plus the oil, salt, sauce and vinegar, the chef's salary and the occupancy fee of the venue equipment, these aspects are naturally the main factors that constitute the cost of the dish.

"The gross profit of the restaurant's dishes, according to the grade of the store, generally ranges from 20 to 50 to 60 percent.

"I think before pricing, we should figure out the positioning of the elderly service center itself, and compare it with the hotel, what kind of hotel do you think our kitchen and service are comparable to......?"

The project managers made another discussion, and Guan Yuntian felt that this was a good thing, after all, before starting to do things, the details should be thought out more thoughtfully, so as to formulate the corresponding plan, and there will be fewer difficulties in the implementation process in the future.

"The problems raised by everyone seem to be trivial, if they are not handled well, either it will be difficult to implement, or we will do things with good intentions, but we will not be understood by the old people. To meet the diversification of the needs of the elderly, we do need to use our managers more brains, according to the difference in the economic conditions of the staff, to provide them with differentiated services in life, both in terms of food, but also to have different prices of single fried dishes, which has added a lot of trouble to the grassroots management, only a dish pricing, it is necessary to consider many factors. "Guan Yuntian said.

"Mr. Guan, see you

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Knowledgeable and experienced, what level do you think the logistics service of the elderly service center should be?"

"Yes, only if you get the right positioning, can you determine the gross profit margin of the dishes, the positioning of the elderly service center----, I think it is comparable to the low-end hotel, the positioning is too high, the old people are difficult to accept the higher price of the dishes, the positioning is too low, and the identity of the elderly service center does not match, after all, the pension business sector of Changda Holdings has a small reputation in the society, and it can't always be a grade with the catering industry of roadside stalls. "Guan Yuntian said.

"That's a number, in the future, when we recruit chefs, we will recruit people according to the requirements of low-end restaurants, and we can't afford to use those chefs with a monthly salary of tens of thousands. ”

"The gross profit of low-end hotels is only 20% or 30%, although there is no detailed accounting, this gross profit excluding various costs, I am afraid that there is not much left of the service center, right? "There are several managers who think that the catering business of the elderly service center is too low.

"The problem is that you have repeatedly emphasized in front of you that most of the old people are more picky, and the same meal, young people may not think it is too expensive, but the old people think that the price is too high to accept, so we must consider the consumer groups we are facing. I think we should still use the concept of operating a pension project to treat the profit problem of catering, that is, to seek benefits by scale, as long as there are enough consumers every day, even if the gross profit margin is lower, you can finally achieve profitability. "For any project, Guan Yuntian believes that there is always a way to make a profit.

"Mr. Guan, how many people do you think we need to consume every day to achieve the ideal economies of scale?"

"It's a break-even point issue, and I haven't estimated it yet. In order to find out the situation accurately, after you go back, you can conduct a sample survey in each unit to see what proportion of the elderly want to diversify their lives, and then according to this percentage, determine how many single fried chefs need to be recruited, so as to avoid wasting human resources and achieve a certain scale. ”

Several project managers looked at each other, seemed a little busy, Guan Yuntian further explained: "For example, now the number of elderly service centers at the prefecture and city level is generally about 10,000 people, four canteens provide life services for the elderly, if through the sample survey, the need to improve the quality of life of the elderly accounted for 20 percent of the total number of people, there are 2,000 consumer groups in this regard, and then according to the number of reconfiguration of various personnel and facilities, you can achieve small input, large output, but also to ensure a certain profit." ”

"If there are really 20 percent of the elderly who need to improve their quality of life, this number of consumers is not small, and even a mid-range restaurant, unless it holds a banquet, it will be difficult to reach 2,000 people a day! But what if there is no 20 percent? For example, 5 or 10 percent, then what then?"

"The method is exactly the same, but the manpower and equipment resources allocated are reduced accordingly. ”

"In this case, the so-called economies of scale may be greatly reduced, right?"

Guan Yuntian disagreed, "That's not necessarily, as long as the real optimal allocation of various resources is carried out, the cost can still be minimized, even in the face of five percent of the service population, at least the minimum degree of profit can be achieved." ”

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