Ratings fraud is not a new topic for a long time!

In May, Wang Jianfeng, the producer of "The Great Ancestral Hall", broke the news, "As long as you have money, no matter what drama, no matter where it is broadcast, or what time period, the ratings data can be purchased." Spend 50 million yuan a year to enter the top ten in the national ratings. ”

Why fake?

Because the income of the TV station is advertising, and the standard of advertising is the ratings...

It can be said that everything about the TV station is on par with the ratings.

As soon as there is a profit, there will be a chain of interests. For the sake of ratings, many people take risks and falsify ratings.

There are three main methods of ratings fraud: interfering with sample users, eavesdropping and intercepting data, and directly tampering with data.

Buying samples is the lowest and easiest way to do it.

There are more than 57,900 sample households in the country, scattered in each province, with only a few hundred or thousands in each province, and as long as 100 are interfered with, at least 1% of the viewership can be controlled.

What is the concept of 1%? At present, the ratings of popular TV series are only 2-4%!

The current ratings evaluation method of Sofurui uses hundreds of so-called sample households to extrapolate the ratings of a city, which directly leads to the fact that as long as a limited number of hundreds of households are controlled, the ratings performance of a city can be greatly affected.

The cost is extremely low and the gray interest is extremely high, and it is impossible to eliminate it...

Suofurui is the hegemon of China's ratings market, and the authority of the national TV station to evaluate the ratings is only Suofurui, the TV station can only use Suofurui, and the advertising company only recognizes Suofurui...

Later, a CVB ratings statistic came out, but this thing sampling is inherently lame - all samples are non-public and opaque, and the sample rate is less than half, and the proportion is not 25% at the beginning.

And most of his samples are from IPTV,And one of the earliest and largest user groups of IPTV is Shanghai BesTV,And all the data of Shanghai BesTV is connected to CVB sampling,IPTV has a feature,Where are you installed,The TV station that is turned on by default is local,So where there are more users, where the ratings are high...

It can be seen how advantageous Dragon TV is.

Mango TV is miserable - no matter how high the network discussion rate is, no matter how high the number of webcasts, its ratings are limited to a value, except for the top three of the year, basically no more than 0.5%, 0.3 0.4 seems to be her doomed ending, and the number of IPTV users in Hunan has indeed been ranked relatively low before...

It's useless...

At the end of the day, you still have to be a platform!

……

"Second Exposure" is actually the winner of this year's National Day file, because of the low cost...

The best friend married a waste husband, and she actually set her eyes on her boyfriend, and the woman killed and buried the body in a fit of rage, and finally found out that it was her own fantasy...

In this story, the thief who was photographed by Li Yu is complicated, and it's not interesting!

Fortunately, Fan Xiaopang's popularity is invincible - after "Star You", her popularity skyrocketed...

But the reputation of this drama is not good, although the box office is okay, but at most it will return to its original cost - "Shendu Dragon King" has too many advantages!

And there are a total of eight producers of "Shendu Dragon King", in addition to Tianmei, Golden Harvest, China Film, and Shangying, there are also Wanda, Dadi Cinemas, Hengdian Film and Television Company, and Yindu Institution...

Shen Xudong is happy to share the cake,—— "Di Renjie" series, "Journey to the West" series, including "Earth Fire" and "Supporting All Mankind" that are in preparation, are all jointly produced by seven or eight investors...

Fan Xiaopang is very jealous!

So far, the highest box office of the movie she participated in is the 212 million of "New Shaolin Temple"...

If this data is placed three years ago, it is not bad, but this year's "Painted Skin 2" (Chen Hao, Zhou Xun), "Why Sheng Xiaomo" (Tang Yan), and even "When a Man is in Love" (Zhao Liying) have 300 million votes

The box office of "New Shaolin Temple" is obviously not enough!

She wants to improve!

Although she was rejected by Shen Xudong last time, she knew that only Shen Xudong could pull her at the moment.

Especially after filming "Iron Man 3"...

- I filmed for half a day, purely soy sauce...

Strive for co-production qualifications!

Sino-US co-productions can not only bypass the quota for imported films, but also enjoy the same 43% share ratio as domestic films. Pure imported films can only get up to 25%, based on the box office of "Transformers 3" of 1 billion yuan, if it is a co-production, the producer can get an extra 180 million yuan, that is, 26 million US dollars in revenue...

However, after she told Shen Xudong about this, she regretted it...

Shen Xudong clearly told her, 'This method is also called a special version, and the international version of your scene will not appear at all!' ’

'Huh? ’

'Ah what, money can make ghosts grind, foreigners want to make Chinese money, stuff Chinese elements into it to harvest the Chinese box office; The Chinese have money, throw money to let foreigners stuff Chinese elements to find a sense of existence, and each takes what he needs...'

Wouldn't I be ashamed then! ’

'yes...'

'So what should I do now?' ’

'Whatever... Anyway, your own company doesn't need to issue a press release...'

'Where are you?' ’

‘… I'm in the company...'

'Do you have time at night?' ’

Well, through the phone, there is really no way to listen to the teachings up close, Fan Xiaopang decided to pack up and come to the door...

Shen Xudong didn't want her to come to his house, so he simply sent a hotel name and room number...

……

Shen Xudong is discussing the role arrangement of "Ping Pong" with several assistant directors, Bai Jingting, Zhang Yishan, Dou Xiao and Yang Yang are the four leading actors, Wei Daxun, Yu Haoming, Qu Chuxiao and Sun Jian are all supporting roles...

Anyway, these actors have schedules, so they simply call them over - they can't play the leading role, they can play the supporting role.

On the day he participated in "I Am an Actor" and saw the young actors...

The main story of "Ping Pong" takes place at the BJ Table Tennis Kingdom Club - the latter provides the filming location, and by the way, 25 million implants...

According to Shen Xudong's idea, you must let these people train for two months, at least you have to be familiar with table tennis.

You don't know how to play table tennis, how will you shoot it then?

The actors naturally have no opinions, and even a few of the supporting roles are training together...

After all, this is Shen Xudong's movie, a top-notch movie resource!

When Fan Xiaopang sent a text message, Shen Xudong was discussing the storyboard with the assistant directors, and after finishing the discussion, he drove directly to the hotel - he has long private rooms in several hotels in BJ!

I asked for two servings of food, and then I simply set up the battlefield, which was to move the pillow to this middle position - it would be more comfortable to put up.

Then wait for Fan Xiaopang to arrive...

Fan Xiaopang was very punctual, knocking on the door and coming in at half past six o'clock, but unfortunately Shen Xudong was on the phone—talking to Chen Xi.

In addition to the 420 million box office of "Shendu Dragon King" on the National Day, she also said, 'Huayi, Xingmei, Bona, Guangguang, including China Film, are ready to join forces to force the palace theater line!' ’

'Forcing the palace cinema line? How to force? ’

'Asking for a split from 43 per cent to 45 per cent...'

“45%？ We're not... "Shen Xudong watched Fan Xiaopang squat, and couldn't help but cooperate...

Chen Xi on the other end of the phone didn't hear anything unusual, and continued: "... I know we were 45% in the first week, but we were 43% in the second week, and 41% in the next two weeks... If we maintain 45% of the account, we can charge an extra 10 million or 20 million for a play! ”